Email marketing is an effective form of direct marketing which uses email as a means of communicating with your customers or fans. For email newsletter campaigns to be effective, they need to be received, opened, read, and have your desired actions taken by your subscribers. We use techniques and systems to do just that. This involves very important guidelines when it comes to what to do, and what not to do when delivering email. You must have a clear and effective subject line, interesting and desirable content, as well as an alluring call-to-action for your readers. To ensure delivery of your messages, your emails must not be perceived as spam by your customers, their email clients, or by the Internet Service Providers (ISPs) that handle their email. We always comply with Can-Spam Act guidelines to safely deliver your email messages to your subscribers without being detected as spam, while getting captivating offers to your customers. All of your campaign results can be measured and tracked with analysis tools.